In May 2018, members of all CMAE regions were contacted by the Conrad Winter (London & the Home Counties) to assist a keen young American student at Florida State University (FSU) with an internship in the U.K. I jumped at the chance to help a young aspiring manager ‘learn the ropes’. Anderson landed on my […]
By Carlos Aragones While you work hard behind the scenes to keep your club at its best, we know that budgeting for Equipment purchases can animate a committee or management group as much as any topic and that keeping up with the latest technology can, at first glance seem expensive. Considering “Leasing”, as a comprehensive […]
By Chris Duffy CMDip Walking into the Golf Club I locate the management office where I am pleasantly welcomed by the office assistant who asks me how she can help. Is there any opportunities to become a member at the club? If so, can you tell me why should I become a member here rather […]
By Debbie Pern CCM How many times do you go through the recruitment process, select who you think is the right candidate and within a week realise that perhaps you’ve made the wrong choice. Recruiting the right team around you is the key to your success – think about that! You are only as good […]
By Kevin Fish CCM Our Tribe often tell me that one of the great benefits of attending CMAE courses is the safe environment provided, in which to better understand the type of person and the type of manager that you are today. We build this self awareness culminating in the Lumina Spark and Lumina Leader […]
By Michael Braidwood CCM The science behind menu engineering When I go out for lunch, dinner or visit a café or golf club I always wonder if any strategy or thought has gone into the menu design? And by menu design I do not mean the fancy cover or page design, I am more interested […]
By Phil Jones CMDip In presenting this article I have shared how we as a team challenged ourselves as to how much we really included players in those early months of playing golf. What can be done by your team to create such unforgettable gatherings which develop into really positive steps forward for your academy […]
By Michael Braidwood CCM During the pre opening of any business one of the key outputs of the General Manager is assembling the right team. With our large 33 hole complex due to open in 6 months time I and my senior team colleagues have been spending a large amount of time going through the […]
By Nicki Davis Deciding on the type of catering that will suit your event is really important, so let’s look at the pros and cons of buffet style catering and other options. Whilst buffets are a popular choice for organisers as they appear a better value and more flexible option, it’s important to understand the […]
By David Roy CCM The problem with budgeting is that we rely on historic data to create our forecasts and the past is increasingly unreliable as a measuring stick for the future. We do our best when we work up a budget for approval by the Finance Committee and Board but what can we do […]
By Jerry Kilby CCM Most of us have read the books and listened to the presentations outlining the theory of membership marketing techniques, and of course we learn a great deal from our own experiences, but the truth of membership marketing is that you never know what will work at your club until you try […]
By Gregor Wright Where it all started… I took over the Junior coaching at Ladybank in 2011 and whilst there were decent numbers attending coaching, numbers taking part in competitions were dwindling. Feedback suggested that the section was lacking new ideas, partially due to being run on a solo basis by one Junior Convenor. In […]
