Gregg Patterson is on a mission to show the glorious golfing game in a completely new light. Here he shares the mission, the passion and the journey. Buzzless I’m a Deficient. I’m a terrible golfer. I prefer nine holes to 18, lots of talk to lots of silence, lots of laughter to lots of groan, […]
Former CMAE President Arnaldo Cocuzza CCM shares his thoughts on moving from Europe to the Charlotte Country Club, one of the top 10 country club in the United States. The club industry in the US is a mature one. The Club Managers Association of America (CMAA) is 90 years young and its Certification programme for […]
In business terms the Bank of Knowledge is the investment that generates never ending returns, something that all businesses dream of. In personal terms it is one of the few decisions we make that is certain to have a positive and powerful impact on the rest of our lives, says Bill Sanderson. My own first […]
In the ever-changing world of social media, should clubs be paying to promote club activities? The folk at Larrytech take us on a Facebook journey. With the Facebook algorithm changes that have taken place over the last couple of years only a fraction of your fans see your Facebook posts, which means fewer clicks, comments […]
“I have always disliked management speak. We forever hear companies talking about being proactive rather than reactive; in all walks of life there is room for action and reaction but there is never any room for complacency,” says Ian Smith, Director, Circle Affinity. Circle Golf and our sister companies Ludus, Club and Chapter have always […]
From discussing terms of an employee’s contract to securing the best deals from suppliers, the ability to seal the deal and – ideally – keep everyone happy is essential. Enter the art of negotiation. Managers and stewards with good negotiating skills are more likely to get good results and have employees who understand what’s expected […]
Do you sometimes feel that all you do is deal with staff issues? Well, there’s good news for readers with a staffing responsibility. Putting in preventative systems can help you to achieve streamlined team management, freeing you up to make more effective use of your time explains CMAE’s Michael Braidwood. Humans are individuals with their […]
There is a lot of talk in the golf industry about “attention to detail”, but what exactly does that mean? And what is it about attention to detail that discerning customers subliminally like? CMAE’s Mike Braidwood explains. There must be millions of examples of “attention to detail”. Some, I think, are directly linked to basic […]
Would it surprise you to know that there are nearly 3.2 million people volunteering their time in the sport sector in the UK alone? Or that the estimated economic value of all those volunteers is around £53 billion? James Stibbs, Head of Communications for the London-based Sport & Recreation Alliance, examines the importance of encouraging […]
Do you know your customers? Are you doing all you can to capture, utilise and maintain your customer data? ESP Leisure explains the role of Customer Relationship Management. The core of your Business is the Customer.Retaining your existing Customers and attracting new Customers is an important ingredient in achieving success. Understanding who your Customers are […]
Almost every club today is looking for an advantage when it comes to their website, and many clubs have no idea where to start. Topics such as Search Engine Optimisation seem almost too big to comprehend, and detailed analytics can be overwhelming for even seasoned website administrators,advises Trevor Coughlan from Jonas. What most clubs need […]
It is really important in these challenging times to have a robust process to your membership sales, says CMAE’s Director of Education Mike Braidwood. Success will be based on process and professionalism.This process should be written down and your staff trained on it fully. By having a process for selling memberships you ensure consistency in […]
