Tristan Hall CCM is General Manager at Sunningdale Golf Club, a prestigious golf club in Berkshire in England. Prior to Sunningdale, Tristan was General Manager at Tyrrells Wood Golf Club and General Manager at the Burhill Golf & Leisure Group. He gained his CCM in 2010 and has served on the Board of the London […]
Just how well do you understand your members’ needs and expectations? Do you ask for their views? Because if you don’t, you could be spending time and money in the wrong areas – and to little effect. GGA’s Rob Hill explains. Member insights can empower your club to lead by anticipating change. But are you […]
When Mike Braidwood CCM was first introduced to the concept of sensual auditing by Dr Ali Poorani at the Club Managers Association of America’s (CMAA’s) annual World Conference last year it got him thinking. How could this be applied to clubs around Europe? Dr Ali Poorani has studied human behaviour for years. Our different senses, […]
Much good work goes into developing junior memberships, whatever your club’s sporting focus, with free lessons a norm for many CMAE member clubs – particularly golf clubs. But has all that effort had much of a return on investment? CMAE’s Mike Braidwood CCM offers up insights into how to attract and keep junior members, whatever […]
By Mary Lou Watkins CMDip Leaving MDP 1 my head was buzzing and I was just not sure what I could bring back to the Club that would give an immediate impact. I had so many ideas for improvement but as a successful club why would we need to change anything, and how could I […]
By Steve Salter So, as many of you will know, CRM stands for Customer Relationship Management, but what does this really mean? For some this means marketing, for others it means a sales database and for others a communications register. So what is the right answer? The real answer is a combination, but it depends […]
By Gabriel Sota CMDip Every year I am looking to increase my membership numbers and I use the following tried and tested process. The steps I follow are – Analysis Members survey Verify our four P´s. Product, price, place and promotion. Marketing action plan Implement it Evaluate it Re-evaluate the plan again We start […]
By John Kemp CMDip Working in golf it was my pleasure to organise events and training dedicated to club boards and committees. At those workshops we asked attendees to identify the traits of great committee people and what makes them so suited to the positions they have. As a passionate volunteer myself I frequently see the […]
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Kevin Fish CCM has over 20 years experience in the Club Industry. He was Club Manager at the Glen Golf Club in North Berwick from 1999 to 2008, picking up the award for UK Golf Club Manager of the Year in 2004 and was in the first group of Europeans to be awarded the CCM in […]
Your Travel Group are a young forward thinking company with an innovative approach to taking the hassle and stress away from booking travel. Offering a ‘next level’ service, your experience starts from the moment you start planning your holiday with us. At the heart of Your Travel lies a luxury leisure travel agent, passionate about […]
By Dario Colloi CMDip Italy has a population of about 60.6 million inhabitants but those who enjoy playing the wonderful game of golf are about 90,000, 0.15% of the Italian population. The reasons why there are so few players in proportion to the population, are different and complicated. I have my personal opinions but this […]
