By Michael Braidwood CCM The science behind menu engineering When I go out for lunch, dinner or visit a café or golf club I always wonder if any strategy or thought has gone into the menu design? And by menu design I do not mean the fancy cover or page design, I am more interested […]
By Phil Jones CMDip In presenting this article I have shared how we as a team challenged ourselves as to how much we really included players in those early months of playing golf. What can be done by your team to create such unforgettable gatherings which develop into really positive steps forward for your academy […]
Jerry Kilby CCM is the former General Manager of Nad Al Sheba in Dubai and was also CEO of the Club Managers Association of Europe. His current post is the Club Manager of Bramley Golf Club, near Guildford in Surrey, an 18-hole private members golf club that is over 100 years old with a parkland golf course […]
CMAE in cooperation with GAF Sweden hereby invite interested people to attend a 2-day event in Stockholm, Sweden. It is to give a taste of the MDP education programme that will start in the Nordic region in 2019. Venue: Swedish House of Sports, Stockholm Address: Skansbrogatan 7, Stockholm Registration: Email [email protected] Last day of entry: […]
By Michael Braidwood CCM During the pre opening of any business one of the key outputs of the General Manager is assembling the right team. With our large 33 hole complex due to open in 6 months time I and my senior team colleagues have been spending a large amount of time going through the […]
Graham Stewart CCM is currently General Manager Golf de LaLargue nr Basel Switzerland and has worked in the golf club industry for over 25 years, having worked in PGA Pro and General Manager positions at clubs in Portugal, Germany, Mauritius and now France. Graham is one of our most recent members to have gained CCM in […]
What catapults organisations to be ahead of the competition? Susan Stevenson, a presenter at the CMAE’s European Conference and co-author of Polar Bears and Penguins examines the guiding principles for a high performance culture. Lots of factors affect the condition of your club/organisation, some within your control, like the culture, and some out of your […]
Social media is an immense power when it comes to reaching out to members. But it is also a power which needs to be carefully harnessed. ACAS explores the issues and offers guidelines for employers and employees on establishing and implementing a social media policy. Social media can affect communications among managers, employees and even […]
What separates a reasonably competent club manager from an inspiring one? And how do inspiring club managers organise their day, week, month and year? Tory Brettell examines the traits of a successful manager and confident leader. Management processes need to be broken down into four key headlines for the Manager to concentrate on and above […]
By Nicki Davis Deciding on the type of catering that will suit your event is really important, so let’s look at the pros and cons of buffet style catering and other options. Whilst buffets are a popular choice for organisers as they appear a better value and more flexible option, it’s important to understand the […]
Ronan Smyth CCM is currently the General Manager of Old Conna Golf Club, located twelve miles south of Dublin in Ireland. Prior to his role at Old Conna, he was General Manager of 9 hole Kilcoole Golf Club and Ashbourne Golf Club. Ronan gained his CCM in 2012 and is the Past President of the Irish Golf […]
By David Roy CCM The problem with budgeting is that we rely on historic data to create our forecasts and the past is increasingly unreliable as a measuring stick for the future. We do our best when we work up a budget for approval by the Finance Committee and Board but what can we do […]
